Your guests are brilliant marketing tools for your hotel. Regardless of what photograph they post for the room view, what they say about the story of the vacation, or what they post in the review, it is genuine word-of-mouth promotion you can make the most of. What you need to do is to seize these genuine moments and produce plenty of engaging social content to draw new guests along with generating high brand loyalty.
Guest content is real. Having people imagine coming, and seeing genuine guests enjoying themselves at your hotel, is more likely to get them to book than viewing fancy images. New perspectives on your hotel that you may not have considered are also created by this content, emphasizing unique areas and activities from the visitors’ perspective.
Ask Customers to Share Their Experiences
To get people to want to share, begin by creating nice spaces in your hotel for Instagram pictures. Consider installing a special wall at your entryway, snuggly reading nooks with excellent lighting, or a pleasant breakfast station for photography.
Your staff can help people to share. Make your staff suggest good spots for photos when people arrive for check-in. Just say, “Your rooftop deck view of the sun setting is excellent at 6 PM” to get people to take the photo and share it on social media.
Develop a unique hashtag for your hotel and display it prominently on guest rooms, lobbies, and front desks. Make sure it’s easy to remember and related to your brand. Your guests, when they post with your hashtag, will be easy to find, and you can share these posts further.
Make Content Creation Easy for Guests
To make it easy to share, provide easy-to-use tools and concise directions. Create small cards to place in your guest rooms with your WiFi password, social media handles, and brand hashtag. Include a quick note with advice on where to take photos or the optimal times of day to shoot.
Consider offering them a reward for them to mention you. A free drink the next time they visit you or a discount for a mention on social media puts people in good spirits. Most people want to be rewarded, so offering them something for the posts makes them mention you more frequently.
Technical simplicity matters. The venue ought to be equipped with high-speed WiFi throughout the hotel. Guests will not share content when it is challenging for them to post pictures or videos.
Gather and Display Guest Information
When you’re starting to share, find a method to view and harvest people’s posts. Implement alerts for your brand name hashtag and your location tags on the primary networks. Review those alerts daily to discover content before it becomes stale. Work with an experienced agency to master your hotel social media strategy.
Always seek permission to post someone’s work, even if they are posting under your hashtag. A brief thank-you message and asking permission to post their work are respectful and generally get a positive response.
Create a set of guest photos posts. “Monday Motivation” can feature guests enjoying time at your gym, and “Foodie Friday” can feature their dining experience. This assists you in organizing your content calendar and exhibiting various aspects of your property.
Improve Guest Content for SEO Visibility
When you post content for your visitors, use words and phrases related to locations that your potential visitors would search for. For instance, a beach hotel should mention “oceanview hotel” or “beachfront accommodations” in their posts.
Always include your location on every platform and invite guests to do the same. This makes individuals easier to find in location searches and enables potential visitors to view your property when they are browsing travel possibilities in your location.
Building Authentic Brand Advocacy
When your guests discuss how they loved staying with you, they become enthusiastic promoters, spreading the word about your hotel. This is organic promotion that is genuine and believable, as opposed to paid advertising that individuals may ignore. If you do this frequently, you establish a cycle where wonderful experiences generate authentic stories that attract new travelers searching for similar wonderful places to stay.
